Independent Arbitration Board The Superbrands, consisting of sales experts and specialists, has recognized the ICONIC department store as the "Super Brand of the Year." For this conceptual department store, created only two years ago and opened in the UAE and Saudi Arabia, this award is a great achievement, because only 55 of the 1281 brands participating in the competition award it annually. The panel of judges is evaluated according to such parameters as market position, durability, accounting, goodwill, consumer consistency and market perception.
It should be noted that this is not the first victory of ICONIC. In 2011, thanks to the support of his customers, he received two more awards: “Favorite department store” and “Department store with an amazing design.”
