JEWELERY FROM ROBERTO COIN REMEMBER FOR ITS EXPRESSION AND UNCOMPROMISE QUALITY. ITALIAN JEWELER, FOUNDING THE COMPANY UNDER ITS OWN NAME IN 1977, WILL MAKE HIS JEWELERY “NOT AS EVERYONE” AS ITS IMPLEMENTATION, AND THIS IT IS SUCCESSFUL FOR ALL 100.
Among the admirers of his jewelry creations there are many Hollywood stars: Gwyneth Paltrow, Sharon Stone, Uma Thurman, Naomi Campbell, Holly Berry, Nicole Kidman, Madonna, Jennifer Lopez, Charlize Theron, Sarah Jessica Parker, Claudia Slate, Denis Richards and many others. Roberto Coin came to represent his new collection in the Dubai boutique Damas Les Exclusive himself. Here we talked a little about everything.
Roberto, in your opinion, what is the main difference between the Italian jewelry school and the rest: French, English, Russian?
In everything! And there are a lot of differences. Because Italy is the mother of all jewelry traditions, she creates jewelry from the Middle Ages, from the Renaissance. The very idea of the Renaissance proclaimed the value of life in all its manifestations. Until this era, man was born in order to work, eat, give birth and die. During the Renaissance, which was born in Florence, Italy had 84 counties, where every prince, princess and their children needed the best clothes, shoes, works of art, dishes, jewelry, houses, horses. Thus, the Italians have a tradition to create all the best, they want to see beautiful houses, churches, canvases of artists, all the surrounding space. In those days, there were creations of brilliant Italian architects who did not have the right to be just builders. Italy is a country of perfectionists. Today, more than 5,000 jewelry workshops work on its territory, in no country in the world is this. In France, of course, they create beautiful jewelry, but many craftsmen studied art in Italy at one time, the same applies to England. We are the first creators of fashion. We are not that better than the rest, we simply have great experience. Today around the world about 50 percent of the design is created by Italians.
Being the owner of your own jewelry company for more than 30 years, you can determine by eye which student of which school made this or that jewelry?
First of all, I can determine if it was a good jeweler or not. I see exactly which techniques were used when working on the decoration. And what kind of school it is - French or English, perhaps, does not really matter today, since one of the most common areas is "fusion", that is, a mixture of styles and schools. I became a master myself, learning the secrets of craftsmanship from the most famous jewelers who make jewelry for crowned ladies and leading world brands. Therefore, without looking at the label, I can immediately recognize Tiffany, Chopard, Cartier, Chaumet. I suppose that's enough.
If you imagine that you lived during the Renaissance and became a court jeweler, say, the Medici family, what would you first create for your famous clients?
I never thought about this, but it seems to me that the coat of arms of this famous family would attract my attention. I would start working on the shield of the coat of arms, because it was he who at one time allowed the members of the Medici family to open any doors. In those days, I would have decorated it with diamonds, and now, most likely, with multi-colored precious stones. But then, and now everyone would know that it was the Medici. They were a strong dynasty.
Roberto, you were born in Venice, does the origin leave an imprint on your work and worldview?
You know, at first I was in the hotel business. It was an amazingly successful business. But after 33 years, I changed my occupation, entered the world of fashion, returned to Italy, began to study with the great masters of jewelry. When I felt that I could open my jewelry brand and had sufficient knowledge and skills for this, I did it. It was important for me to create what was not done before me. I created my own style and vision, completely different from the others, as I came out of a different atmosphere. I was more in love with fashion than in the hotel business, so I turned my life 180 degrees. This is Italian blood, and there is no escape from it. My ancestors have lived in Venice since 1503. And before that, the family came from Spain, from the city of Coin, from where the surname came from. Today I am a businessman with an Italian approach to creativity, and in terms of organization, my company is more like a Swiss bank. I am a perfectionist, like all Italians, and I love order in everything, especially in creativity.
Is it true that in every Roberto Coin jewelry there should be a tiny ruby on the back? For what?
Absolute truth. I studied a lot of gems and their magic. Ruby has one of the most powerful effects on humans. He - heals, brings good luck and love. But only when in direct contact with the skin of our body. Therefore, in each of my jewelry on the side that comes in contact with the hands, neck, décolleté, there is always a tiny ruby. It’s like a “third eye”, which allows a person to feel better, to see the world differently. In such jewelry, every woman feels not just a beauty, a goddess. This is all ruby! Believe me.
Roberto, you, as the mythological king of Midas, turn everything around you into golden masterpieces: dress, bag, and even golden sneakers. What drives you?
First of all, women. Then fashion! I am sure that women have a future. Therefore, everything that men do happens in the name of women. But only! A woman is the center of the family, this is the mother, this is the girlfriend. I believe that women will be able to change our world, because I do not like what is happening on our planet right now. For them, I try to do what has not been done before me. If something already exists in nature, then I am not interested.
So, no one previously managed to cover the skin with gold, creating sneakers. There was a problem in how to do it so well that the shoes would be worn. For example, plating steel with gold is easy; many have succeeded in this. Also, before, the craftsmen covered the tree with gold, but no one thought of doing this with shoes. In my case, this is 24-karat gold, applied as if by a layer, not a sheet. This is more valuable - the thinnest layer of gold with a protective coating. On a gold clasp - a traditional ruby, the color of which I took as the basis for a velvet tab that protects the upper part of the heel. And it turned out gold sneakers for the modern girl, and not crystal shoes for Cinderella.
It is known that you are constantly engaged in charity work. Please tell us more about her.
From the age of 24, I have always tried to take money from the rich to give it to the poor. I like to help children, and indeed to all people. It is sad when you cannot make enough money for a living. I took and take an active part in many charity events, auctions, gala dinners. For example, he participated in an advertising campaign in support of AIDS-infected children to whom the disease was transmitted from parents - YouthAIDS. And this action took place in Africa, India and Russia, we raised 700 thousand dollars, for which we ourselves bought medical preparations and sent them to sick children.
Today it is part of my life to meet important people and raise money for charity. Every year I try to devote enough time to this business. I like people who have money, but on condition: they must be smart and have a good heart.
Judging by your collections, you are not indifferent to the number "100", take at least a Cento collection or a diamond with 100 faces. Do you believe in numerology?
Yes. There is a mathematical way to look at life. When you hear “100 percent,” absolute perfection is implied. Since this is the number of perfection, for me it is the perfect number. My philosophy is to always think and act positively. Every day I wake up with a smile, go to bed with a smile and always think that tomorrow will be much better than today. I live well, and all the people around me are always happy. My business is 90% women. They are more intelligent, diligent and stress resistant. In my business, success is women.
What is the secret of your relentless desire to go forward and create, create, create?
I think my work is my freedom to think and fantasize. The future belongs to those people who believe in the beauty of their dreams. I have to dream! And always be positive! Then, you will solve all the problems.
