PAN Emirates Home Furniture is today one of the market leaders in its segment, thanks to a wide selection of furniture and household goods at competitive prices. What new things do you offer your clients in the coming spring-summer season of 2010?
Since we really maintain a leading position in the market, they always expect something new from us both in terms of assortment and in terms of prices for all our products. For spring and summer, we will offer furniture collections richly decorated with multi-colored rhinestones and "precious" stones, as this trend is today traced around the world. The functional design of the furniture begins to prevail over traditional oriental forms, and we observe how many elements of the decor disappear from the furniture, giving way to new modern functions, such as built-in tables, shelves, lighting and so on.
What are the most interesting trends in home decor that will appear this spring and summer?
Bright colors and flashy materials are back in fashion. Due to all these changes taking place in the world of fashion for furniture and home decor elements, Middle Eastern buyers have a wide choice - from the latest design developments to sets of furniture and accessories at affordable prices.
With all the wealth of choice, which furniture or home goods would you safely call the real best sellers of PAN Emirates Furniture?
Without a shadow of doubt, I note that sets of upholstered furniture for living rooms are the main subject of our pride. After all, the collections presented at us range from sofas and armchairs in the Victorian style, made in the highest quality, to designer furniture in the Art Nouveau style and fashionable soft corners, pouffes and armchairs, which are the most real bestsellers, due to their very affordable prices.
Have there been cases in your practice of re-manufacturing furniture from a particular collection if customer demand required it?
Yes, inexpensive, high-quality furniture is traditionally in high customer demand, especially in cases where really good quality at a low price makes customers come back to us again and again. Having created such a collection once, we get the undisputed sales leader for the next several years, re-releasing furniture that the end-users like, perhaps, only slightly changing the upholstery materials.
You have created a unique
The concept of a furniture salon, which includes not only trading floors, but also cafes, and children's play areas and much more, in its flagship store in the Al Barsha area in Dubai. Do you plan to expand the network of similar salons in other cities?
Thanks for the compliment. We are pleased that our concept has pleased customers. Our current plans are to expand our activities in Abu Dhabi, and most likely we will create a copy of such a salon in the emirate capital in the near future.
In times of crisis, it is quite difficult to keep the business at a decent level. Please tell us about the latest achievements of PAN Emirates in the UAE and in the region?
Thanks to the huge and many years of support from our customers, we were able to accumulate a sufficient reserve of funds for development and, feeling our responsibility to our customers, we opened our own logistics center with an area of a million square feet in the Jebel Ali FEZ in Dubai. This allowed us to meet the growing demand for our products in Abu Dhabi and Dubai and achieve greater efficiency and speed of delivery. Such investments, reserved during the time of the construction boom and increased demand for furniture and household goods, today allow us to work stably and even to expand our business, despite the rather difficult financial situation around the world.
What are your future development plans? Will it be new cities, countries or regions?
Our immediate plans include expanding the activities of PAN Emirates in those GCC countries where we are not yet present. We plan to make them public this year.
What would you like to wish the readers of our magazine?
I would like to begin my appeal to your readers with words of gratitude to all representatives of the Russian-speaking community in the UAE, which helped our company strengthen its market position and played an important role in our formation. Dear readers of Russian Emirates, in the coming year it is time for us to pay tribute to you for your many years of support. We want the PAN Emirates brand to become even closer to you, and therefore we invite you to pay attention to our special offers designed for members of the Moscow Club. See you soon and soon in our stores!
