In Dubai, the Toyota automaker logo was dismantled from the Nasser Rashid Lootah building for almost 50 years.
Recently, the famous luminous Toyota sign has been removed from the Nasser Rashid Lootah building on Sheikh Zayed Highway, which has existed on this place since the 70s of the last century.
The bright red sign enjoyed unprecedented popularity among many generations, even the building itself began to be called "the house with Toyota." However, the logo was dismantled at the end of the advertising contract.
In the 70s, when the sign was installed on the Nasser Rashid Lootah building, there was nothing around: only sand and several low buildings. Now in this area - high-rise for high-rise. The building on the Sheikh Zayed Highway has undergone many changes over the past 30 years. It has always been a landmark for all the inhabitants of the city, with its old-fashioned architecture and small shops inside, characterizing an entire era.
Now the building has only one sign - Damac advertisement. One can only guess what will replace the Toyota advertising, and whether people will continue to call this building "a house with Toyota."
