According to Luc Rochero, IWC Schaffhausen regional brand director, this is the first boutique in the region to reflect the brand's new international concept.
In 2016, the company pays special attention to the Pilot's Watch line. So, in particular, the Big Pilot's Watch Perpertual Calendar Edition "Antoine de Saint Exupéry" with an eternal calendar was presented in the boutique - a dedication to the French writer and aviation pioneer. Luke also noted that without a close alliance with IWC's partner in Dubai, Ahmed Seddiqi and Sons, opening a boutique would not have been possible.
