Those in power

MODERN SERUMS FOR SKIN - THE PRESENT APOGETS IDEAS OF ETERNAL YOUTH. VISUAL EVIDENCE TO TOM - THEIR EFFICIENCY: FOR SEVERAL WEEKS they Cope with PROBLEMS WHICH ARE NOT UNDER THE FORCE OF DAILY CREAMS FOR THE YEAR. THEIR POWER OVER SKIN AND TIME OF GREAT. DETERMINE - AND CHOOSE YOUR INSTANCE.

Text: Marina Ezhkun

Anticipation game

Serum differs from cream not only the inscription "serum". Functionally, this is a completely different tool. In its formula - an increased concentration of active substances, which is necessary to quickly eliminate a specific drawback.

Serum molecules penetrate the skin much deeper, which means that they can affect its structure, providing not only cosmetic, but also therapeutic results. That is why their effectiveness is better. Before serums pigmented spots, dehydration and lethargy, dull color and wrinkles pass. And texture serum and cream vary. As a rule, the first is more liquid and instantly absorbed.

Great tandem

Regarding the duration of the use of serums, there are different opinions. Initially, they were conceived for use by courses. The standard program is four weeks twice a year (although, of course, everything is individual). But many modern products can be used on an ongoing basis, especially in adulthood - they do not stop the course of the biological clock, but they significantly slow it down.

But no matter how omnipotent serums are, you should not refuse a daily cream. The latter, although it solves problems more slowly due to the low concentration of active agents, however, this is not a painting in inaction - the cream also works according to its purpose. In addition, the cream has a very important mission - to protect the skin from aggressive external factors (which serum copes with much worse). Here he is the first to guard. Plus, serum enhances the action of the cream. There is only one rule: first serum, then cream. An ideal, complementary pair.

If you see “Concentrate” or “Extract” (Extract, L 'Extrait) on the packaging, this is also a serum. Just the scientific research of laboratories is essentially the same, and the marketing strategies of the brands are different. Therefore, there are options for names

DOUBLE SERUM, CLARINS

A complex anti-aging serum based on plant extracts is a hit and pride of the French brand. Released for the first time in 1985, it still does not lose ground, constantly improving. Recommended for all skin types from 25 years old, but especially for dry and dehydrated.

ULTIMUNE EYE, SHISEIDO

The concentrate for the area around the eyes promises to awaken natural youth, to prevent the appearance of dark circles and wrinkles, plus to adjust the existing ones by increasing the skin's immunity and moisturizing.

Assurances are worth believing: the unique Ultimune complex, which gave the name to the line of products, has 22 years of research, 33 patents worldwide and 63 beauty awards. Age qualification: 25+, without restrictions on the type of skin.

L 'EXTRAIT SUBLIMAGE, CHANEL

Using vanilla from Madagascar, which is called the "green diamond", the specialists of the French House have significantly reduced the path to perfect skin. On the agenda of this serum are restoration, regeneration and protection. An added benefit is the pleasant, light smell of vanilla. It is especially good for tarnished skin of residents of megalopolises (25+), as it gives it a slight glow immediately after application.

RESVERATROL LIFT, CAUDALIE

Concentrate modeling the oval of the face. Contains Resveratrol harvested from vines. In tandem with hyaluronic acid, the substance stimulates the skin to produce its “hyaluron”, also elastin and collagen. Improves the oval of the face, improves the situation with sunken cheeks. Category 40+.

SUPER AQUA-SERUM, GUERLAIN

The range of wrinkle moisturizers is based on Aquacomplex, a component that cleanses intracellular water and starts the skin moisturizing process again.

Like a protective shell, Super Aqua Serum strengthens the epidermis and increases its resistance to external adverse factors. The manufacturer convinces that without this serum you can not do 365 days a year, and does not put an age framework.

CAPTURE TOTALE, DIOR

When creating this serum, specialists at Dior Science laboratories were guided by how emotions are displayed on a person's face. Therefore, it acts very well on facial wrinkles, as if filling them from the inside. A good example of filing cosmetics with a filling effect. For ages 35+.

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