Cheeky collaboration

Richard Mille announced the start of a long-term partnership with the McLaren-Honda Formula 1 team. This Swiss brand is a newcomer to the world of watchmaking: they entered the market only in 2001, but quickly gained a reputation as a serious player. They managed to create a unique, very recognizable structural and aesthetic style. The founder and CEO of the company Richard Mill devotes all his time and effort to moving beyond the usual framework of watchmaking: his engineers tirelessly work on creating more and more complex, sophisticated and original mechanisms.

Watch the video: Get Cheeky. Stick it Down Design Team in collaboration with Cheeky Studio (April 2024).