Text: Dariga Masenova
In each issue, we try to talk about new talents in the fashion world. This season on our radar - model Asya Rosh (full name - Anastasia Rozhkova - approx. Ed.), Who became the face of the new Versace Fine Jewelery collection. An advertising campaign in which Asya plays the muse of the Fashion House was shot by photographer Giovanni Gastel in Milan at the famous Tortona studio.
In the lens of Gastel, Asya is graceful and sexy. She flirts with the spectator at ease: either she clamps an earring in her lips, then she looks at a dump of transparent crystal directly into the camera lens. Large emeralds framed by golden leaves in the Baroque style sway to the rhythm of the dance.
A connecting link to the Versace Fine Jewelery collection was the brand's brand name - a golden jellyfish, presented in the form of a lock on a delightful emerald necklace, created specifically for the 2014 New York Met Ball. Emeralds of exceptional purity are framed by large diamonds.
The jellyfish is also presented as a gold pendant or decorative element in seven different Medusa Idol necklaces. Their bases (or chains) are formed by an ornamental motif from interwoven acanthus leaves, knitted together using diamonds, amethysts, pink and yellow quartz. The graphic lemon-black series of citrine and onyx jewelry - a fresh interpretation of the iconic Latin letter "V" and the embodiment of modern glamor - is also complemented by the unchanging "talisman" of the House.
The legendary legacy of the brand, enclosed in the handmade work of Versace jewelers, and Asi Roche’s fiery charm, will certainly not go unnoticed. Perhaps this union will give young talent an impetus for incredible career growth, but we will be inspired by the amazing fruits of Donatella Versace’s imagination.
